What Your Home Listing Should Include

 Good pictures are not enough in selling your home fast.  What makes a big difference is the right turn of phrase in a home listing.

Here are some tips of elements of a good listing:

1.  Highlight the unseen amenities – The description of the listing is not enough to tell you the whole story neither the story. Important amenities such as an oversized garage or great views should be emphasized.

2.  Be specific – Don’t just say “beautiful remodeled kitchen” in a description but instead point out features and brands such as  new roof, separate his-and-hers closets, a finished basement or a master bedroom downstairs.

3.  Using right adjectives – Choose the words that best describes.  Don’t exaggerate.  Here’s an example:

Before: Splendid, Sweet, and no other Equal! This one hits the sweet spot! Tons of hardwoods, gorgeous granite countertops, plantation shutters, 2 covered patios, crown molding, stone fireplace and fantastic fixtures. You will love the updated style Highland Home floor plan with the California kitchen. Both master and secondary bedroom downstairs. Massive master suite! Don't forget an awesome gameroom and fully wired media room. Exemplary Frisco ISD!

After: Highland home with ideal open floor plan including master and extra bedroom down, game & media room wired for surround sound, hand-scraped wood extended thru 1st floor including study, kitchen open to family room with granite, stainless appliances, double ovens, 5-burner gas cooktop, oversized master, larger than average secondary bedrooms, plantation shutters, sink in 3 car garage, pool-sized yard with covered patio, established neighborhood feeds to Exemplary Frisco ISD with quick access to major highways.

4. Good grammar – Bad spelling and grammar is not a good representation. Be careful with abbreviations that people might not understand such as using the word WBF as wood-burning fire. A buyer doesn’t have an idea what it means.

5. Provide motivation – Stating something is enough to make a large number of people believe it's true. And that goes for pronouncements on pricing.

6. Label lifestyle – Buyers are motivated with emotions like giving them a hint on what memories to create on its features.